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Don’t be evil! Oh, wait…

May 19, 2009 by T-Bone · Leave a Comment 

evil_googleFor years, Google’s corporate motto was, interestingly enough, “Don’t be evil”.  Interesting in that Google hasn’t been exactly angelic…  they allow pretty much anyone to infringe on trademarks, unless that trademark happens to be owned by Google.  Recently, researcher Ben Edelman discovered a pattern of Google inflating performance metrics for its AdWords advertising platform, and in such a way that - conveniently - allows Google to bill clients for traffic, Edelman claims, that the advertiser should have received free.  Now, it appears that Google is turning their mathematical algorithms to determine…  wait for it…  which of their existing employees are likely to quit and go to a different employer.

I guess it’s a good thing that Google has, quietly, dropped “Don’t Be Evil” as their motto

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