Thirty Helens Agree - Headlines are not the story
June 14, 2009 by T-Bone · Leave a Comment
The New York Post, one of America’s least reliable sources for news, has a great story today - Fear Grips Google!
The basic point of the article is that Google is so afraid of Microsoft’s new Bing search engine that…
…
…
Sorry, I had to catch my breath from laughing so hard… Okay…
…that Sergey Brin, co-founder of Google - along with Larry Page (pictured to the left) - has assembled a team of engineers to determine how Bing works. Of course, Competitive Intelligence is important, and I’m sure that Google tries to reverse-engineer each of the competiting search engines. But “Fear gripping Google” over Bing? Seriously doubtful…
And, even better, in a different article, the Post bashes Bing over the head because it’s too easy to find porn with it. Come to think of it, Microsoft should use that to promote the ‘Decision Engine’… “Bing: More porn than Google”.
Bing… Bang… THUD!
June 8, 2009 by T-Bone · Leave a Comment
So, what does $80-$100 million in marketing buy you? Well, if you’re Microsoft, that’s enough to bring about twice the amount of traffic to their new Bing search engine than their old, MSN Live search engine. The good news - that’s enough to take Bing passed Yahoo as the 2nd most popular search engine around!
The bad news - that’s still about 40x less traffic than Google.
The badder news - All that traffic went back to Yahoo after 1 week.
The baddest news - The Bing search engine still sucks.
Microsoft’s entire strategy here is backwards… training-their-fire at Yahoo makes about as much sense as Apple ignoring Microsoft Windows dominance and marketing Macs to Commodore 64 users…
Yahoo has, about, 5% of the search engine market, Microsoft - about half that at 2.5%… Google? 87.62% market-share for all search engine traffic. Yahoo is, essentually, dying… the days of Yahoo making waves in search are long-gone. MS would be better off shooting for Google and just forget about Yahoo.
